The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of traditional marketing and business for ages. However lately it seems to me that the topic of funnels being used to promote Internet business is popping up all over the internet.
The reality is that folks want to know more about this concept of marketing and how they can use it to enhance their business online marketing strategies. If you'd like to know something more about sales funnels for efficient Internet marketing I invite you to continue reading.
The Sales Funnel: What is it?
A marketing funnel does not necessarily mean a funnel. The marketing concept employs the term "funnel" to refer to the sales process from beginning to end. Since it has a broad opening for customers who are "Unqualified prospects" at the top, and an even smaller opening for converted sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products, but have not been approached by you prior to. There will be a lot of opportunities and sales in the future, and you'll also have customers who've purchased your product/service.
The efficiency of the lead generation funnel is down to the fact that it permits you to track potential buyers' behavior during different stages of the extended selling process. It is possible to predict the potential number of customers through the sales funnel, by knowing the numbers of qualified prospects at each stage of the process.
The sales funnel allows you to determine the areas where your sales strategy is failing and being successful. It also helps to determine if your marketing campaign is not reaching the right customers. This will help you decide the best place to focus your efforts to ensure that sales are at the correct level and that you are meeting your the marketing objectives. It is used to monitor and manage the sales process of customers.
The Sales Funnel Top or Front The Sales Funnel Front End
The top of your sales funnel will be the most active area of your sales funnel and will require the most consistent testing. There are literally no end of front-end ideas. Your imagination and resources are your only limits.
The front-end's main objective will be to draw in prospective customers and turn these buyers into buyers down the sales funnel.
A prospective client is "qualified" when they sign up for the product or service you offer. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that suggests that they may be interested in buying your product or services.
Your front-end should be able to drive targeted traffic to your site or blog. The most effective methods and resources to accomplish this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting as well as content marketing.
There are many methods to "qualify" one of them,"qualify" the "Unqualified prospect". One of the most effective is the use of a squeeze page where you can provide something valuable relevant to your service or product which people can receive at no cost or at a drastically reduced price in exchange for their email address and name. The products included include newsletters, video ebooks, email courses, eBooks, and other related reports.
The front-end of your sales funnel is the point where potential customers are attracted to you. What about the back-end?
The Bottom of The Funnel: The Back-End
The bottom, or back end, of the funnel is where the majority of profit and sales take place. It is also where you'll find your most expensive products. These products are generally pertinent to the same market, but in a different format like audio or video, live interaction, or private consultation.
The major difference between the front and back-ends is in the kind of client and the price of the service or product being offered.
It's the case that only a small percent, maybe 1-2% of the people entering your front-end, will be able to make it into your back-end. Because a few people will invest more, that's fine.
It is clear that although front-end products or services can be priced under $100, back end products and/or services are often priced in the 100s to 1000s. The back or bottom of the sales funnel is your main source of revenue for an Internet company. It's also the most reliable part of the selling process.
As I said in the past the sales funnel is as flexible as your creativity and resources permit.
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